1952

United Campaign includes Community Chest, Red Cross, USO, United Defense Fund, and United Health and Welfare Fund. "One hour pay per month" is sought as a pledge from every wage earner. 800 women volunteers cover the entire 12 city districts of Grand Rapids. The campaign is officially started by a blast from the city's curfew whistle which legend says came from and old ocean steamer. "Big Horn for Big Campaign" is the slogan.

$1,000,000 milestone.