1960

First ever televised presidential debate held between John F. Kennedy and Richard M. Nixon.

Fund campaign starts two weeks early to avoid the election. A fair share of one-hour pay per month is stressed. Executives are asked for 1 percent of their income. Steelcase and several other firms are plaque winners as "fair share" givers. Continuous Pledge Method to handle plant solicitations begins at Packaging Corporation of America's Wolverine Carton Division.