Mission and Policies

Our Mission

To impact lives in West Michigan by mobilizing the caring power of volunteers, donors, agencies, and community partners.

Our Values

We will hold ourselves accountable to our stakeholders and each other, by embracing our core values:

Authentic - I will be truthful, genuine and respectful.
Collaborative - I realize the good of the community is our highest callling. I will work together with all.
Transparent - I will share ideas and information candidly, directly and freely.
Inclusive - I will create an inviting culture, where all individuals are valued and feel comfortable expressing ideas. I will work to eliminate all discriminatory or exclusionary practices, particularly those based on age, race, gender identity or expression, ethnicity, sexual orientation, language, religion, socioeconomic circumstances, or being differently abled.
Trustworthy - I will establish trust by keeping our word and following through on promises.

Our Vision

We will be the community’s most respected, trusted and recognized resource to effectively address and improve the quality of life for all. To do this we will:

Energize and inspire people and organizations to make a difference.

Build relationships with local service agencies, community partners, organizations and initiatives.

Provide leadership in crafting human care agendas as a leader or as a member of a collaborative driving systemic change.

Research, evaluate, measure, communicate, advocate and learn from our impact efforts.

Reflect the diversity of the communities we serve.

Sponsor services that support the human care network.

Commitment to Diversity

Heart of West Michigan United Way's mission has a foundation in the firm belief that all individuals should be treated with dignity and respect. We believe in the strength of diversity and the inherent worth of all individuals. We support this belief through policies, employment practices, program funding, volunteer recruitment, and partnerships with other diversity-driven organizations. Read our diversity policy.

Privacy Policy

Heart of West Michigan United Way does not disclose email addresses or other personal information to third parties.