Sample Emails

Subject: Will you LIVE UNITED this year?

Body: Our Heart of West Michigan United Way campaign is kicking off! Giving to United Way's Community Investment Fund is the best way to help the most people in need in our community! Join me in learning what it means to LIVE UNITED, and watch for information coming soon about all of the upcoming campaign activities and events.

It takes an entire community to make a difference, and we need you.


(CEO Name)


Subject: Giving is more than Money

Body: Giving a financial donation is just one way to make a difference. During our United Way Campaign, as well as throughout the year, you can volunteer your time through Heart of West Michigan United Way's Volunteer Center.  Every hour makes a difference in helping people get to a better life!

Volunteering gets you closer to the people who are helped by your donation. United Way wants to make it easy for you to find a volunteer opportunity that matches your interests.

Can we count on you to LIVE UNITED by volunteering?

Thanks for your generosity during our United Way Campaign.


(CEO Name)


CEO Endorsements/Kick-Off Voicemail

Good morning/afternoon,

Our annual Heart of West Michigan United Way Campaign is about to kick off! I am so excited about the opportunity we have to help improve the community where we live and work. I believe it is our responsibility to help where we can, and (Company/Organization Name) and I believe the easiest and smartest way for you to help the whole community is through a gift to United Way.

I hope I can count on you this year to LIVE UNITED. Whether you give a financial gift or volunteer your time, you help turn the story around for thousands of people in need.

Please join me in supporting United Way and our community in our workplace campaign.

Thank you,

(CEO Name)