Welcome, Campaign Coordinators!

United Way’s Workplace Campaigns are about bringing people together where they work to tackle our community’s most challenging issues – because no one person or organization can do it alone.

  • Campaigns make it easy for employees to give! Through payroll deduction, a gift can be made over the course of a year or all at one time. 
  • Campaigns educate employees and organizations about local issues, connecting them to our community and allowing them to make informed decisions. 
  • Campaigns maximize the impact of giving. One gift, combined with thousands of others, has a powerful influence over our community. 

It starts with you

Running a Successful Fundraising Campaign

Running a fundraising campaign in your workplace can be both challenging and rewarding. As a United Way Campaign Coordinator, you play a critical role in building community investment. Every workplace is different, and your organization’s culture will shape your workplace campaign. We can help you every step of the way.

Step 1: Energize

Don’t try to run your campaign alone. Enlist a committee of enthusiastic, resourceful, and dedicated employees to help you plan the best campaign possible. 

  • Involve representatives from various departments like marketing, human resources, accounting, and more.
  • Plan ahead. It’s important to launch your campaign with a clear kick-off and wrap it up ceremoniously. 

Step 2: Inspire

Share United Way’s vision, mission, and message with all employees. 

  • Host a kickoff event, go on a tour, or invite a speaker.
  • Don’t reinvent the wheel! Use our existing promotional and campaign materials like brochures, posters, pledge forms, videos and more.


Step 3: Engage

Connect employees to our work and show them how they can be a part of it. 

  • Promote volunteer projects. Our Volunteer Center can connect you to opportunities to volunteer year-round.


Step 4: Ask

Campaigns with visibility encourage everyone to get involved. Ask everyone to give. 

  • Use a mixed media approach. Email, posters, your intranet, personalized letters, pay stub inserts, and Heart of West Michigan United Way’s website are all valuable elements you can use to promote your campaign.


Step 5: Thank

Don’t forget to say thanks to donors and your fundraising team. Providing a positive experience is critical to showing your appreciation and creating consistent donors.

  • Recognize specific contributions. Thank contributors for participating in the campaign with incentives such as prize drawings, a thank-you luncheon, or personal letters.

Without you, we would not be able to reduce the effects of poverty, transform lives, and build a better community for us all. This roadmap and the resources in this toolkit will act as your foundation for putting together a great campaign.


United Way Brand Guidelines

Our partner companies are asked to adhere to the following guidelines at all times. Special requests/exceptions must be discussed with United Way’s marketing team. Download the Branding Guidelines.