SAMPLE EMAIL CAMPAIGN

 

Sample Email Series

Below you’ll find a series of sample emails you can use to encourage your coworkers to participate in your United Way campaign. These emails are designed as a series, coming from different members of your company or organization.

Note: These emails incorporate elements of United Way’s Myths of Poverty messaging. Because that messaging may not fit every workplace’s communication style, an alternate version of the first email has been provided.


Email 1, Option 1

Sender: Company CEO or Executive

Subject Line: “Poor People Don’t Want to Work”

Body:

Like me, you’ve probably heard this one before: The reason people face financial hardship is that they just don’t want to work.

The thing is: It’s a myth. The reality is that 28% of Kent County residents are working and still struggling to make ends meet. These are the families Heart of West Michigan United Way is working hard to help every single day – and they’re the reason [Company Name] is taking part in this year’s United Way campaign.

When you give to United Way, your gift is used to tear down the barriers that hold people back from pursuing their dreams. Your gift supports 47 of the most effective nonprofit programs in our community, programs that provide paths to homeownership, access to healthy and affordable food, and job training for those who want to improve their financial security.

I give to United Way because I believe in the incredible potential of people in this community – and I believe in the power of these programs to help them realize their potential. That’s why I’m inviting you to join me. Make your gift to United Way today. (If your company uses e-pledge or another online giving system, link to that page. If not, provide further instructions for giving.)

Sincerely,

[Sender Name]

Email 1, Option 2

Sender: Company CEO or Executive

Subject Line: Why I Give to United Way

Body:

All of us have our reasons for giving. I give to Heart of West Michigan United Way because I know my donation has a real impact on the areas where the need is highest, like housing, food, and job training, right here in [Company Name]’s backyard. Together the programs United Way funds form a holistic approach to fighting poverty and strengthening our community.

That approach is needed right now, when 28% of people here in Kent County are working yet still struggling to meet their basic needs.

That’s why I give, because I know my gift makes a difference and I know it’s urgently needed. Today, I’m inviting you to join me. Each of us is capable of making a difference in the lives of those around us on our own – but think about the incredible impact we can make on our community when we give together.

Will you join me?

Donate
(If your company uses e-pledge or another online giving system, link to that page. If not, provide further instructions for giving.)

Sincerely,

[Sender Name]


Email 2

Sender: Campaign Coordinator or Organizational Leader

Subject Line: United Way Helps People Like Jasmine Every Day. You Can Too.

Body:

When you’re homeless, you need someone to give you a chance. That was true for Jasmine. Eight years ago, she was living in a shelter in downtown Grand Rapids with her twin boys. She knew the income she made working temp jobs wasn’t enough to get her into a permanent home, but in her situation it was hard to get employers to take her seriously.

That’s when she found WMCAT. This United Way-funded agency gave her the opportunity to earn a credential as a pharmacy technician – and helped her overcome barriers like transportation and childcare that stood in her way. Today, thanks to a network of other United Way-funded agencies like Habitat for Humanity of Kent County, ICCF, and the Community Food Club, Jasmine is employed full-time and owns her own home. Watch Jasmine’s Story.

I give to Heart of West Michigan United Way through [Company Name]’s campaign because I know my gift will help people like Jasmine pursue their dreams. I’m inviting you to join me. If you haven’t made your gift yet, please do so today. You can make a one-time donation or set up an automatic payroll deduction. (If your company uses e-pledge or another online giving system, link to that page. If not, provide further instructions for giving.)

Feel free to reach out to me directly if you have any questions about making your gift.

Sincerely,

[Sender Name]


Email 3

Sender: Campaign Coordinator or Organizational Leader

Subject Line: To Tackle Our Community’s Challenges, It Takes All of Us.

Body:

Here in West Michigan, business is booming. The problem is, not everyone is thriving.

According to Heart of West Michigan United Way, 37% of Kent County is struggling to meet their basic needs. The vast majority of them are working, yet they still have a hard time affording housing, food, transportation, and other basic necessities. Some of them even become homeless.

Thankfully, United Way and its network of partner agencies are stepping up to meet the challenge. By addressing short-term needs for safe shelter and food and investing in long-term solutions like youth education, job training, and pathways to homeownership, they’re helping thousands in our community overcome the obstacles in their way.

By giving to our United Way campaign, you can have a real impact on people right here in our community. That’s why I give, because I know that it’s going to take all of us working together to solve the problems we face.

Will you join me?

Give Today
(If your company uses e-pledge or another online giving system, link to that page. If not, provide further instructions for giving.)

Sincerely,

[Sender Name]


Email 4

Sender: Company CEO or Executive

Subject Line: When We Work Together, Our Community Will Thrive

Body:

Our United Way campaign is about more than doing the right thing. It’s about making an investment in the future of our community. By tearing down barriers and opening up opportunities, we create a thriving community for all of us.

When you give to United Way’s Community Grant Fund, your dollars fund a network of programs that together form a holistic response to poverty right here in our neighborhoods. They help people like Jasmine overcome the obstacles in their path and pursue their dreams. They help ALICE families – those who are working yet still struggling – meet their basic needs and build self-sufficiency.

Knowing that I can make a real impact on our community through United Way inspires me to give. As our campaign winds down, I want to invite you to do the same. If you’ve already given, thank you. If you haven’t yet, consider doing so today.

Invest in Community
(If your company uses e-pledge or another online giving system, link to that page. If not, provide further instructions for giving.)

Sincerely,

[Sender Name]


Interested in adding a visual element to your emails? Look through our selection of campaign images and videos.