We are proud to be host of the second annual Facin’ The Mud Corporate Challenge! Wolverine Worldwide and Farmers Insurance have partnered with United Way for over four decades in a meaningful way to have a positive impact in our local community.

As we help Heart of West Michigan United Way celebrate their 100th Anniversary, we invite you to join us in this muddy adventure to help raise awareness and money for the cause.

We can’t think of a crazier and more engaging way to have a positive impact on our community while blending our corporate and business cultures during this Facin’ The Mud event.

Winner takes home the coveted Flying Pig trophy for one year with the option to return to next year’s event to defend their title!

Together, we can make a difference in the lives of those who are in need. We hope to see you there!

Saturday, October 14, 2017

Event Description

  • 5k Race
  • Large & small obstacles
  • Climbing, mud crawl, team wall-climb, carrying/flipping heavy objects
  • Course designed for all experience levels
  • Costume contest

Post-event Festival

  • Concert featuring Michigan bands sponsored by Bluewater Technologies Group
  • Food Trucks
  • Founders Beer
  • Bonfire

    Entry fee required for both team and spectator registration.
    Questions? Email

    Presenting Companies


    Wolverine Worldwide has partnered with United Way for over four decades in a meaningful way to have a positive impact on those who are in need in our local community. As we celebrate the 100th Anniversary at Heart of West Michigan United Way, we feel it is a great time to join UW and our friends at Farmers Ins to invite other West Michigan Companies to participate in our Facin’ The Mud Corporate Challenge. Our vision is to have 100 teams compete in Facin’ The Mud, fueled by a competitive spirit to see who can be named Champion of the Corporate Challenge event, while raising awareness of our local Heart of West Michigan United Way. Together we can have a positive impact on our community and make a difference helping others!


    When Farmers opened its doors for business in 1928, the founders made a commitment to serve local communities in which employees and agents live and work. Today, Farmers continues this commitment through multiple channels, including our continued relationship of over 40 years with Heart of West Michigan United Way. After a hugely successful Corporate Challenge event in 2016, we are thrilled to again be joining our friends at Wolverine Worldwide and Bluewater Technologies to host the Facin’ the Mud Corporate Challenge, benefitting Heart of West Michigan United Way. We look forward to coming together with other local companies in 2017 to raise funds for this important cause and defend our title as Corporate Challenge Champions!


    In celebration of Bluewater’s 30th anniversary, we kicked off a community service initiative to give back to our communities in the biggest way we felt possible: Donating our time. Time is the most valuable commodity there is, and we believe that donating it helps create good, not only in the community, but also in the lives of Bluewater’s employees. As part of our mission to protect the greater good, Bluewater believes that helping those in need today, will ensure a stronger community of tomorrow.

    Life’s most persistent and urgent question is, ‘what are you doing for others?’
    — Martin Luther King, Jr.


    Founded in 1917 and locally operated, Heart of West Michigan United Way has been an integral part of our community for 100 years and plays a unique role in connecting community resources to pressing community needs through direct programming, community engagement, and partnerships with local nonprofit agencies, companies, donors, and volunteers. Through United Way’s Community Investment Fund, proceeds from the Facin’ the Mud Corporate Challenge will support housing, food security, education, mental health, violence prevention, and workforce development in Kent County.