GIVING SOCIETIES

Building a Thriving West Michigan—together.

United Way leadership donors are more than generous — they are partners in solutions that reduce poverty and create a thriving community for all across Allegan, Kent, and Ottawa counties.

At Heart of West Michigan United Way, we meet people where they are and help them take the next step. Your leadership gift powers local, transformative solutions across Financial Security, Healthy Community, Youth Opportunity, and Community Resiliency — ensuring neighbors move from crisis to stability and from stability to opportunity.

In a region where 1 in 3 households struggles to meet their basic needs, leadership donors ensure West Michigan has the resources to move families forward. As we continue to expand our Impact Agenda across Allegan, Kent, and Ottawa counties, your leadership gives every neighbor a path to stability and opportunity.

When neighbors invest together, entire communities move forward. We invite you to deepen your partnership with us through our Giving Societies.

OPPORTUNITY BUILDERS
Monthly Giving Society

Neighbors who want to create sustained, year-round impact through ongoing support, Opportunity Builders provide an accessible way to build stability for neighbors all year.

    • Special welcome package

    • Annual State of the Community update

    • Early invitations to select volunteer experiences

    • Name recognition at 1-year anniversary on our website

    • Loyalty milestone recognition for sustained giving

  • Members: 28
    Growth Goal: 100

    Total Giving: $10,000

TOCQUEVILLE SOCIETY
$10,000+ annually

Tocqueville members fuel the depth of our work — investing boldly in systemic solutions, long-term outcomes, and generational change for West Michigan.

    • Tocqueville welcome package and lapel pin

    • Invitation to Tocqueville exclusive peer gatherings

    • Private impact briefings with United Way leadership

    • Priority invitations for high-impact volunteer opportunities

    • Those who surpass $1M in lifetime giving are distinguished and recognized as lifelong members of United Way’s Million Dollar Roundtable

  • Members: 64
    Growth Goal: 75

    Total Giving: $1.25M

LEADERSHIP CIRCLE
$1,000 to $4,999 annually

Leadership Circle members are the foundation of our community’s stability, fueling the everyday work that moves neighbors from crisis to opportunity.

    • Welcome and renewal package

    • Invitations to Connect Tours throughout the year

    • Bi-monthly and real-time insider updates from our team

    • Website recognition (unless anonymous)

    • Annual personal thank-you outreach

  • Members: 640
    Growth Goal: 720

    Total Giving: $850,000

1917 Society
Legacy Giving

Securing West Michigan’s future for generations, membership in the 1917 Society is reserved for donors who have: Documented a planned gift to United Way OR maintained a gift consistently of any amount for 20 years.

    • Welcome into 1917 Society upon documentation or longevity induction.

    • Name recognition on 1917 Society section of website (unless anonymous).

    • Invitation to exclusive 1917 Society Legacy Gathering (1x per year small, intimate)

    • Special recognition at all donor events.

    • Legacy impact story opportunities (optional donor profile features).

    • Dedicated personal contact for legacy giving support.

    • Framed 1917 Society Certificate or Gift (optional presentation opportunity).

    1917 Society members are honored for their enduring leadership and vision. Whether through documented bequests or consistent leadership giving across decades, these individuals ensure that West Michigan families — today and tomorrow — will always have access to stability, opportunity, and hope.

  • Members: 45
    (Some deceased)

    Annual Total: $1.2M

    Total Lifetime: $450M