ABOUT OUR ORGANIZATION
MOBILIZING COMMUNITIES TO ACTION SO ALL CAN THRIVE.
Since 1917, Heart of West Michigan United Way has united our region around one powerful idea: that lasting change starts with all of us working together.
Our mission is to unite community resources to invest in solutions that reduce poverty in West Michigan.
We reduce poverty by connecting people, ideas, and resources, mobilizing community action across Allegan, Kent, and Ottawa counties. Whether it’s keeping a family housed, expanding youth opportunity, increasing access to mental health support, or preparing for what’s next—we meet people where they are and help them move forward.
We bring together local partners, volunteers, donors, and leaders to tackle our region’s most pressing challenges. Through collaboration and innovation, we address immediate needs while creating long-term solutions—so individuals and families can move from crisis to stability, and from stability to opportunity.
Our vision is a thriving community for all
We believe thriving should be the norm, not the exception. That means:
Stability is a starting point, not a privilege.
Belonging is felt, not earned.
Opportunity is everywhere, not gated by zip code.
We are proud partners of the Thrive & Prosper movement to ensure every person in West Michigan can belong, contribute, and succeed.
OUR IMPACT AREAS
To reduce poverty and build a thriving community for all, we act across four key areas that shape daily life and long-term potential.
Financial Security
Creating stronger financial futures for every generation
Healthy Community
Improving health and wellbeing for all
Youth Opportunity
Helping young people realize their full potential
Community Resiliency
Responding to urgent needs today to build a better tomorrow
As part of the global United Way network, with more than 1,100 United Ways worldwide, we are proud to bring a local lens to global challenges. Guided by a dedicated board of community leaders, we focus every dollar, partnership, and initiative on meeting the unique needs of West Michigan.
OUR CORE VALUES
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Live United Way’s brand by consistently demonstrating the highest ethical standards
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Foster an engaging and inclusive environment for team members and community partners.
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Take appropriate risks, encourage curiosity and new ideas, learn from mistakes, and constantly strive to exceed expectations.
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Encourage teamwork and partnerships throughout the organization and the community.
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Ensure high levels of responsibility and performance in self and others.
This Is What We’re Building
A region where stability is common. Where opportunity reaches every zip code. Where community means no one is left behind.
This is the West Michigan we’re working toward. Join us.