KNOWN PROFITS PODCAST

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Since 1917, Heart of West Michigan United Way has united our region around the powerful idea that lasting change starts with all of us working together.

Our mission is to unite community resources to invest in solutions that reduce poverty in West Michigan.

We reduce poverty by connecting people, ideas, and resources, mobilizing community action across Allegan, Kent, and Ottawa counties. Whether it’s keeping a family housed, expanding youth opportunity, increasing access to mental health support, or preparing for what’s next — we meet people where they are and help them move forward.

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group of emerging leaders

We bring together local partners, volunteers, donors, and leaders to tackle our region’s most pressing challenges. Through collaboration and innovation, we address immediate needs while creating long-term solutions, so individuals and families can move from crisis to stability, and from stability to opportunity.

Our vision is a thriving community for all

We believe thriving should be the norm, not the exception. That means:

  • Stability is a starting point, not a privilege.

  • Belonging is felt, not earned.

  • Opportunity is everywhere, not gated by zip code.

We are proud partners of the Thrive & Prosper movement to ensure every person in West Michigan can belong, contribute, and succeed.

OUR IMPACT AREAS

To reduce poverty and build a thriving community for all, we act across four key areas that shape daily life and long-term potential:

Financial Security
Creating stronger financial futures for every generation

Healthy Community
Improving health and wellbeing for all

Youth Opportunity
Helping young people realize their full potential

Community Resiliency
Responding to urgent needs today to build a better tomorrow

As part of the global United Way network, with more than 1,100 United Ways worldwide, we are proud to bring a local lens to global challenges. Guided by a dedicated board of community leaders, we focus every dollar, partnership, and initiative on meeting the unique needs of West Michigan.