GIVING SOCIETIES
Building a Thriving West Michigan — together.
United Way leadership donors are more than generous — they are partners in solutions that reduce poverty and create a thriving community for all across Allegan, Kent, and Ottawa counties.
At Heart of West Michigan United Way, we meet people where they are and help them take the next step. Your leadership gift powers local, transformative solutions across Financial Security, Healthy Community, Youth Opportunity, and Community Resiliency — ensuring neighbors move from crisis to stability and from stability to opportunity.
In a region where 1 in 3 households struggles to meet their basic needs, leadership donors ensure West Michigan has the resources to move families forward. As we continue to expand our Impact Agenda across Allegan, Kent, and Ottawa counties, your leadership gives every neighbor a path to stability and opportunity.
When neighbors invest together, entire communities move forward. We invite you to deepen your partnership with us through our Giving Societies.
OPPORTUNITY BUILDERS
Monthly Giving Society
Neighbors who want to create sustained, year-round impact through ongoing support, Opportunity Builders provide an accessible way to build stability for neighbors all year.
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Special welcome package
Annual State of the Community update
Early invitations to select volunteer experiences
Name recognition at 1-year anniversary on our website
Loyalty milestone recognition for sustained giving
LEADERSHIP CIRCLE
$1,000 to $4,999 annually
Leadership Circle members are the foundation of our community’s stability, fueling the everyday work that moves neighbors from crisis to opportunity.
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Welcome and renewal package
Invitations to Connect Tours throughout the year
Bi-monthly and real-time insider updates from our team
Website recognition (unless anonymous)
Annual personal thank-you outreach
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Members: 640
Total Giving: $850,000
LEADERSHIP GOLD
$5,000 to $9,999 annually
Leadership Gold donors serve as catalysts for deep community transformation, bridging both stability and opportunity for families across West Michigan.
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Welcome and renewal package
Invitations to Connect Tours throughout the year
Bi-monthly and real-time insider updates from our team
Website recognition (unless anonymous)
Annual personal thank-you outreach
Additional Benefits Include:
Invitations to Leadership Breakfasts, Panels, and Community Conversations
Quarterly briefings with United Way
Personalized philanthropic support from the Donor Development team
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Members: 55
Total Giving: $400,000
TOCQUEVILLE SOCIETY
$10,000+ annually
Tocqueville members fuel the depth of our work — investing boldly in systemic solutions, long-term outcomes, and generational change for West Michigan.
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Tocqueville welcome package and lapel pin
Invitation to Tocqueville exclusive peer gatherings
Private impact briefings with United Way leadership
Priority invitations for high-impact volunteer opportunities
Those who surpass $1M in lifetime giving are distinguished and recognized as lifelong members of United Way’s Million Dollar Roundtable
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Members: 64
Total Giving: $1.25M
1917 Society
Securing West Michigan’s future for generations, membership in the 1917 Society is reserved for donors who have: Documented a planned gift to United Way OR maintained a gift consistently of any amount for 20 years.
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Welcome into 1917 Society upon documentation or longevity induction.
Name recognition on 1917 Society section of website (unless anonymous).
Invitation to exclusive 1917 Society Legacy Gathering (1x per year small, intimate)
Special recognition at all donor events.
Legacy impact story opportunities (optional donor profile features).
Dedicated personal contact for legacy giving support.
Framed 1917 Society Certificate or Gift (optional presentation opportunity).
1917 Society members are honored for their enduring leadership and vision. Whether through documented bequests or consistent leadership giving across decades, these individuals ensure that West Michigan families — today and tomorrow — will always have access to stability, opportunity, and hope.
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Members: 45
(Some recognized posthumously)